Finding your reciprocal link partners is the challenge in this internet marketing step. You should first make sure of the website type that you will link your site into. There are a couple of examples and sites that you can link with. If you are into pet store, you should find another pet lover site and ask for link exchange there. If you are a music store, find a blog or site of a music fan. Now, you get the importance of niche marketing?
Then, make use of the open directory project for this link exchange internet marketing method. Visit the homepage of such directory and find the keyword that relates to your site. There are different categories that will be shown to you and those that are on top listings appear first. See for other related categories and then contact for them. There are also sub categories so you better not mistake for the subject.
Make use also of search engines for your strategic internet marketing step. Your method will be more efficient if you search for links of sites on the website of your competitor. It is also a great place to find your partners for reciprocal links.